ShipdeHop
A peer-to-peer shipping and travel-to-earn platform where travellers carry parcels along routes they are already flying.
Visit the ShipdeHop website
I build the full revenue engine for early to mid-stage B2B SaaS companies. Content, SEO, AEO, GEO, ABM, and pipeline. One operator, three engagement models, zero outsourced strategy.
My startup products
Founder ventures
Alongside client work, I am building five products. Each one started from a problem I ran into myself and could not solve with what was already on the market. Here is what they are and where each one stands today.
A peer-to-peer shipping and travel-to-earn platform where travellers carry parcels along routes they are already flying.
Visit the ShipdeHop websiteA digital intelligence product for lead outreach, built to research a prospect before the first message goes out.
Visit the Dialo websiteTerritory-based lead research with website proof, made for freelancers and small agencies who pitch local businesses.
Visit the LeadMeAlone websiteA vibe-coding platform for non-technical builders who want to ship software by describing what they need.
No public site yet
A home services marketplace for tier 2 and tier 3 cities in India, in the shape of Urban Company.
No public site yet
The questions founders and heads of marketing ask before they hire me. What a Fractional CMO is, what it costs, when to bring one in, and how my engagements work.
A Fractional CMO is a senior marketing operator who runs your full marketing function on a part-time basis. Vinod Ashok Chinnannavar is a Fractional CMO and Revenue Systems Designer based in Bangalore. He builds the full go-to-market engine for early to mid-stage B2B SaaS companies (Seed to Series B, $1M to $30M ARR), covering content, B2B SaaS SEO, AEO, GEO, ABM, and pipeline. He works in three modes: Fractional Revenue Marketing Lead, Full-Funnel GTM Architect, and Revenue Systems Advisor. The frameworks behind the work are his own: Asset-Led SEO, The Conviction Gap Score, Ghost Traffic, and Smart Gated Downloads.
A Fractional CMO typically costs 30 to 60 percent of a full-time CMO salary. For B2B SaaS at Seed to Series B, that lands between $4,000 and $12,000 per month depending on scope. Vinod offers three engagement models so the spend matches the stage, not the title.
Hire a Fractional CMO when you have product-market fit signal, paying customers, and a marketing function that is either missing senior leadership or stuck pushing channels without a system. The sweet spot is Seed to Series B with $1M to $30M ARR.
200M+ marketing impressions, 170 SQLs in 30 days, 7x pipeline growth, 29% CAC reduction ($180 to $128), 73% organic-traffic share, $2M+ attributed revenue, and 17K+ newsletter subscribers at 12.4% engagement.
Agencies sell long-term retainers with full execution teams. Vinod is a senior operator. He designs the revenue system, builds the playbooks, and trains the in-house team to run it. Every engagement is designed to end through the Vinod plus System plus Bench model. No lock-in.
Asset-Led SEO is a framework Vinod created. Instead of chasing keywords with blog posts, you build high-value assets (guides, reports, calculators, tools) that compound authority and pipeline. One implementation drove 24K organic visits and 170 SQLs in 30 days.
9 AM IST · Daily
Let me figure out what's actually working in the market right now. You just apply it and get the results.
Featured Resources
Ten assets that explain the frameworks behind 200M+ impressions, 170 SQLs in 30 days, and 7x pipeline. Pick one and read the math.
How to get cited inside ChatGPT, Perplexity, and Google AI Overviews — the playbook every B2B SaaS needs in 2026.
How one client went from 60 MQLs/mo to 7x pipeline in 90 days using the Conviction Gap framework.
200M+ impressions and 170 SQLs in 30 days — the full Asset-Led SEO teardown with math.
The exact AI-powered ABM stack, prompts, and org chart that produced 170 SQLs in 30 days.
Pillar → cluster → conviction loop — the cadence Vinod runs for paying clients.
Distribution-first, asset-led demand gen — no gated PDFs, no spray-and-pray.
The most-cited essay on this site. Why your funnel leaks even when MQLs are up.
A spicy take on why "RevOps" became a meaningless title — and what to call your job instead.
GEO playbook specifically tuned for B2B SaaS audiences and buying journeys.
The pillar guide on Vinod's proprietary framework. Read this once and you'll stop calling it lead gen.
Deep-Dive Guides
Step-by-step playbooks built from real campaigns. Each guide includes TL;DRs, numbered steps, real metrics, and FAQs.
Build proprietary assets that drive pipeline, not pageviews. The framework behind 24K+ visits and 170 SQLs.
Read GuideHyper-targeted lead gen using AI intent scoring and account-based marketing for Indian B2B companies.
Read GuideEmail systems that generate revenue, not just opens. Behavioral segmentation and deal acceleration.
Read GuideGet cited by ChatGPT, Gemini, and Google AI Overviews. Entity Authority over backlinks.
Read GuidePipeline-first demand gen for Indian SaaS. Create buyers who trust you before they raise their hand.
Read GuideMap content to buyer stages, not keywords. Measure pipeline influence, not pageviews.
Read GuideIP Case Studies
How a proprietary content asset strategy drove 24K+ visits and 170 SQLs in 30 days for an Indian HR SaaS company.
Why inbound leads ghost your sales team, and the framework that delivered 3x trial-to-paid lift.
How India's Union Budget 2025 & 2026 rewired demand across 5 business models, with the Budget-Indexed Allocation Framework.
Traffic is cute. Revenue is sexy. Here's how I turn visitors into pipeline.
Hire to Retire
Rebuilt SaaS lead generation with hands-on A/B testing and conversion optimization across every touchpoint.
Marketplace Launch
Launched a B2B marketplace from scratch with a content-driven acquisition strategy.
LinkedIn Newsletter
Built a thought leadership platform from zero using a repeatable content strategy.
"Stop hoarding visitors. Fix conversion."
Numbers don't lie. Here's my real performance data.
Last validated on 2025-08-16. All metrics verified through GA4, CRM, and platform APIs.
"If it doesn't move a metric, it's decoration."
Receipts or it didn't happen. Live links to the work behind the claims.
These are external platforms and live projects. Not internal case studies.
15k+ subscriber newsletter with 12.4% engagement rate. Consistent value delivery at scale.
B2B marketplace I helped launch with 73% seller onboarding rate. GTM execution from zero to traction.
Guest contributor across the education vertical. Industry credibility beyond just SaaS.
Original research and opinionated guides on RevOps, demand gen, and Asset-Led SEO.
I didn't take the straight road. I paved my own.
Three clear engagement models. Pick the one that fits your stage, budget, and team size.
Full-time leadership owning content, demand gen, and performance marketing. I build the team, the systems, and the pipeline from scratch. Best for companies that need a marketing leader who ships revenue, not just campaigns.
I own the entire demand gen engine: paid, organic, ABM, and content-led inbound. Build attribution models, run experiments, and deliver qualified pipeline every quarter.
Content strategy that drives revenue, not vanity metrics. I build content engines, SEO systems, and thought leadership programs that generate leads and build category authority.
A common concern with solo experts: "What happens if Vinod gets hit by a bus?" Fair question. Here's my answer:
Every engagement produces detailed playbooks, SOPs, and decision trees. Your team can run the system without me.
I shadow and train at least one person on your team throughout the engagement. Knowledge transfer is built into the project, not bolted on.
For execution overflow, I bring in vetted specialists (designers, SEO analysts, email ops) under my quality bar. You get a team, not just a person.
Every project includes a formal handover document and 90-day async support after completion.
Started as a casino dealer in Vegas. Learned to read people, spot patterns, and never bet against the house.
Moved to music as a DJ assistant. That's where I discovered the art of keeping audiences engaged and reading the room.
Pivoted to fashion design. Mastered aesthetics, user experience, and why the small details matter more than you think.
Finally found my calling in B2B and D2C marketing. 9 years of content, demand gen, and performance marketing across multiple SaaS companies.
Now I build revenue engines that deliver measurable pipeline growth. 500K traffic, 36K leads, 14K SQLs, 1,562 won customers.
Those "random" career moves? Not random at all. Each one taught me something essential about how people behave, how systems work, and how to execute. Now all of it feeds into revenue growth.
"Write some blog posts and send emails"
Design complete revenue systems with measurable outcomes

Growth Marketing Leader
I designed fashion before I designed funnels. Turns out, both come down to understanding what makes people want something.
I specialize in early-to-mid-stage B2B SaaS, but I don't leave you stranded when you outgrow the engagement. Here's how the handoff works:
I design and launch the revenue system from scratch. Playbooks, funnels, scoring models, the full stack.
I run the system alongside your team, training an internal owner to take the wheel.
Your team takes over with documented SOPs, templates, and decision frameworks I created.
I shift to a retainer role, quarterly reviews, experiment design, and strategic course-correction as you scale.
This is how companies go from needing a builder to running their own growth engine, without losing the system I built.
"Ads amplify. They don't fix a weak offer."
Metrics backed by CRM data, last validated on 2025-08-16. Testimonials pending LinkedIn verification.
B2B SaaS pipeline build, India and Middle East market
Source: Verified via internal CRM dashboards
Full-funnel revenue system redesign
Source: Before and after pipeline comparison
Content-led acquisition replacing paid-heavy mix
Source: Spend vs SQL tracking, finance reviewed
Smart Gated Downloads replacing traditional forms
Source: SQL acceptance rate pre and post comparison
4 India, 2 Middle East, 7 USA. LinkedIn verification in progress.
"Vinod rebuilt our funnel in 6 weeks. We went from 12 SQLs a month to 80, and the system kept running after he handed it off."
"I have hired three agencies before. Vinod is the first person who treated my marketing like a P&L instead of a cost center."
"He turned our blog into an actual lead source. Three of our top five customers last quarter found us through one of his asset-led pieces."
"Our cost per SQL dropped 38% and our sales team finally stopped complaining about lead quality. That alone was worth the engagement."
"Vinod understands the GCC buyer in a way most outsiders do not. He localized our positioning without watering it down."
"We tried ABM for two years and got nowhere. His playbook produced four enterprise meetings in the first month."
"He built us a content engine that the team could actually run. Six months in, my writers ship without needing me in the room."
"During our Series A crunch he rebuilt the funnel in three weeks. The handover doc was better than what my full-time team had in a year."
"His systems are still driving 40% of our pipeline two years after the engagement ended. That is the mark of a system, not a person."
"Most consultants give you a deck. Vinod gave me a working pipeline, named owners, and a 90 day async review window."
"He killed three vanity metrics in our dashboard the first week and replaced them with two that actually predicted revenue."
"I expected another marketing audit. I got a revenue system. Big difference."
"Vinod is the rare strategist who can also build the thing. Strategy decks are cheap. Working systems are not."
Every engagement includes documented playbooks, trained internal owners, and a 90 day async support window after handoff. The systems I build outlast the engagement.
"You don't have a traffic problem. You have a conversion problem."
Ready to turn your traffic into revenue? Pick your preferred channel.
Quick questions? Fast answers.
Response: ~15 mins
Got a detailed brief? Perfect for planning.
Response: ~2 hours
Ready to move fast? Let's talk.
Response: ~1 hour
Projects completed on time: 94% | Client satisfaction: 4.9/5
"I don't 'do content.' I design outcomes."